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If you are a small business owner you know that getting known can be difficult. In the vast majority of industries, there are dozens (possibly even thousands) of competitors, each trying to grab the attention of a specific consumer niche. This can make it incredibly difficult, not to say frustrating, to effectively market your brand and connect with consumers.
However, marketing your small business doesn’t have to be all bleak. In fact, there are many ways you can get your name out there without breaking the bank or chasing after unproductive leads. So let’s look at 9 effective ways to market your small business and grow your sales in the future!
Increase your visual appeal
Regardless of whether you own a brick-and-mortar company or an online e-commerce shop, you need to make your brand visually appealing. Not only does this make you look more professional, but it can also help draw people’s attention to your brand. So, consider tweaking your business logos, web design, and even vehicle packaging to really make your business stand out.
Target the right audience
Trying to reach out to everyone for your goods or services can be costly and unsuccessful. Your marketing efforts would be more focused if you grouped or classified your prospective buyers based on certain characteristics.
Harness the power of social media
If you are a small business owner on a budget, social media should be your best friend. Even if you’re not running ads, you can easily connect with consumers and grow brand awareness slowly and for free. However, choosing to run ads can help target your audience and make sure you’re putting your business in front of the people who are most likely to become customers. Yahoo, Twitter, Instagram, Pinterest, LinkedIn, Google Plus and Snapchat are popular websites. All of these social media sites are inherently different and require different communication strategies. Instead of trying to learn everything at once, choose a pair that you like and work on them first. The only problem is how much time and money you should spend growing your social followers, not when you should have active social media pages.
Offer free freebies
While this may not translate into your bottom line in the short term, offering free products or services is a great way to attract new customers. People tend to think more cheaply about companies willing to give them things for free. Therefore, it is almost always worth giving a giveaway from time to time. You don’t want to give things away too often, however, or consumers will expect something free every time they visit your business. A strong business relationship helps you, strengthens your weaknesses and increases your wealth.
Give something back to your community
Even if you’re not running a “local” business in the traditional sense, it’s always good to show your non-profit side. People like to see companies that are invested in their community and ready to donate to charity. You can even organize events to promote your business while giving back to the community! Build trust and don’t let your customers down.
The method of creating and delivering useful, appropriate, and reliable content in order to attract and retain a specific established audience and generate successful customer activity is known as content marketing.
Unlike paid ads, content marketing is more about long-term performance. The initial ROI is typically modest, but the long-term, sustained increase in visitors, leads, and consumers will comfortably offset the cost.
Create online content
Nowadays it is difficult to do effective marketing without some type of online presence. While social media accounts are a good place to start, they should also have an official website that people can use to learn more about your products and services. A website also gives you the opportunity to create content such as videos or written blog posts. This can help you rank well on certain keyword searches. For example, if you want to find customers in a specific region, you can create region-specific content to promote your business and provide valuable information to consumers.
Traditional media advertising such as television, radio, and newspaper advertising can be expensive and difficult to quantify, but Internet advertising can be cheaper and more tailored. Google Pay For Click ads and Facebook ads are two common alternatives. Don’t hesitate to link your business to free online databases like Google Enterprise for Google Maps and Yelp.
Email marketing is adaptable, affordable, easy to follow (provided you have the right monitoring in place), and has a powerful impact. It enables you to quickly drive traffic to the website, attract a wide regional audience and get in touch with your customers and prospects on a daily basis. You can promote your services and expand your knowledge with your audience using email advertising. Remember that the majority of the customers who visit your website do not buy from you right away, but rather they build a relationship.
If you follow the 9 marketing tips above, you can put your small business in a much better position to be successful!
You can find more ideas for small businesses here.