measure your path to success

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Run a business can be hard work – and times have never been so hard for many companies!

There are so many things that you need to be aware of and want to work on. And doing this alongside a full-time job can put a lot of pressure on you. So it is always a good idea to make sure that you succeed in every possible way.

No matter what niche you are in or what you want to create, you will find that measuring what you do can get you there. Data and analysis can seem very boring, but both can often catapult your success. Without data and analysis, you feel in the dark and have no idea what you are actually working for. When you can measure how it’s going, you can tweak your activities until you get the results you want.

Website Analytics

For starters, you want to know your website analytics. If you don’t measure how people visit and move around your website, you are missing out on a great opportunity.

Not only can the data help you improve your website, but it also ensures that you convert more customers. It is very difficult to improve your user experience without knowing exactly how people are using your website.


From here, you want to make sure that you are keeping track of as much activity as possible. Whether you realize it or not, most of your marketing activities can be tracked.

Hence, it is important that you think about how to analyze the impact of the marketing you are doing. You may want to add Email tracking for Gmail to see what happens to your sales emails, for example. Or would you like to track your campaigns so that you can optimize them further?

In particular, the results you get through emails are very easy to answer and adjust, so it really doesn’t make sense not to keep track of everything.

Social planning

Another way to do this is to plan your social media. Knowing there are specific goals you want to achieve, you need to be able to progress and see how your marketing can help you achieve it. And when it comes to social media, you have to be able to use it properly.

You need to get out of the mindset of using social media just for fun, or share your opinion and treat it with the seriousness a company deserves. Using Social media management tools can help you not only better execute your strategy (it’s much easier to schedule posts with a tool) but also measure the results.

Email analysis

Then we have email analysis. If you send email communications to your audience through a platform like AWeber or Mailchip, you should be able to keep track of what’s going on and optimize it more effectively. There will be a breakdown of opens and clicks, and advanced packages can help you target specific people on your list (e.g., people who haven’t opened in the last three months, such as when you want to lure them back ) can ultimately help you sell a lot more too.

Customer profiling

Finally, you may also want to think about creating customer profiles if you haven’t already. Knowing who you are addressing and who you are reaching is key!

Most of the above can go into here and help you put together an accurate picture of your client. If you want to be able to grow and sell more, understanding how they operate online, what they need, and how you can sell to them more effectively is important. Using all of your data and information can help you get a better idea and fuel your success.

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