In addition to being a messaging app, Snapchat is a great place to make extra money. If you have a knack for creating short, fun videos, the app can help you build audiences and make money on branded deals, promoting your own merch, and more.
Read on to learn more about how to make money on Snapchat.
Build a target audience
One of the best ways to make money on Snapchat is to promote products and services to your audience.
But you won’t get any paid sponsorships or branded deals unless you have a pretty large following. If you don’t already have a large enough audience, here are some quick tips to help you grow.
- Share a link to your Snapchat profile on other social media sites like Twitter and Facebook to encourage users to check out your account.
- Collaborate with influencers by sharing stories or exchanging shoutouts.
- Follow other people’s accounts and get in touch with them by replying to their stories and sending them messages.
- Create fun stories that people will want to see. The most popular are tutorials, dance videos, pranks, and snapshots that give people a behind-the-scenes look at your day.
- With Snapchat, the most recently updated stories are displayed at the top of users’ feeds. So make sure you post new Snaps at least a few times a day.
Promote products and services
Once you have a following, you can recommend products in the app for some extra income. Affiliate links are a great place to start because you don’t have to wait for a brand to sponsor you. You can also choose products that you think will appeal to your followers the most in order to maximize your earnings.
After all, your fan base can grow to the point where brands find you and offer you paid sponsorships. Depending on the size of your audience, you can make hundreds or even thousands promoting a product in your stories.
If you have your own products or merch, you can also post them on your Snapchat account, or even buy ads to help your brand reach a wider audience.
Send snaps to Spotlight
In November, Snapchat launched a program called Spotlight that pays users for viral content. You can submit your best snaps to the program for review and if they get enough views you can earn a sizeable payout.
Although an established audience will help get your content displayed, some people have made thousands of dollars from the program even though they are not influencers. Andrea Romo for example, earns $ 250,000 for a video of her sister deep-frying a turkey despite not having a huge following.
Snapchat is mostly used by Gen Z, so the content that is becoming popular on the platform is a little different from what you’re used to on Facebook and Instagram. To maximize your chances of success, study the trends and see if you can recreate the tone and style of these snaps while taking matters into your own hands.
Sometimes seemingly random things go viral. So don’t be afraid to post content that isn’t perfect and polished. Just get creative and experiment, and who knows – you might make some cash!
Create and sell geofilters
If you have an eye for design, you could potentially make money on Snapchat selling geofilters. These are fun graphics for users to superimpose on their snapshots.
Geofilters are only available to people in a specific location that you select when you create them. Because they have a limited radius, they are often used to promote local events.
Many people buy custom geofilters for their weddings and birthday parties for guests to add to their snaps. Many companies also use them to create a buzz before opening a store or big sale. So there is definitely a market for them.
Etsy is a great place to sell geofilters, but you can also market them through your own website. Letting your friends and family know that you are designing custom geofilters can help you make revenue too.
Snapchat is a great place to make extra income so you can pay off your debt faster and save more. Hopefully, these tips will help you turn your favorite messaging app into a lucrative sideline this year.