Today I’m very excited to announce that PushEngage has joined Awesome Motive and is now part of the WPBeginner product family.
PushEngage is a leading push notification software with over 10,000 customers in over 150 countries using the platform to reliably send over 9 billion notifications every month.
PushEngage & Push Notification Overview
PushEngage is popular web push notification software for publishers and store owners. It will help you increase your website traffic, increase user interaction, and increase overall sales.
Basically, you can use it to send targeted personalized messages to users and bring them back to your website.
This can include notifications of new blog posts, product announcements, abandoned cart reminders, and more.
Push notifications are sent directly to the user’s web browser or mobile device, which means the engagement rate is much higher.
For more information, see our guide on adding push notifications to WordPress.
I started using push notifications over 3 years ago and quickly found that the click-through rate, engagement and opt-in rate are significantly higher than my email newsletter or other engagement channel.
Today, our push subscriber list is bigger than our email newsletter list, and push notifications are consistently the top 5 traffic sources on WPBeginner.
After seeing these results, all of our companies had push notifications implemented, and they too have had amazing results.
To help get WPBeginner users started, we’re offering a forever free plan for PushEngage.
Increase your traffic with PushEngage for free »
Background story – why PushEngage?
If you’ve read WPBeginner for a while, you know that I’m obsessed with optimization.
Once I find something that works, I want to improve it for even better results.
This is much more difficult when you have no control over the development team that creates the actual software.
Some push notification software, while having developer APIs, is often unreliable and not flexible enough to achieve the level of customization our businesses want.
Additionally, almost all of them have some really terrible integration with WordPress.
Since we use WordPress on all of our websites, I needed a deeply integrated solution that would allow for automatic subscriber segmentation based on blog categories, seamless integration with our various e-commerce platforms for shopping cart exit reminders and a simple setup wizard, which our team can use to add push notifications from our new brands.
Since no other software had 100% of what I wanted, we started creating an internal solution in early July.
Then 3 weeks later, completely by chance, I received an email from a friend, Andrew, who told me to speak to Ravi at PushEngage about a possible acquisition.
I was introduced to Ravi in 2017 by another friend, Harsh Agrawal, from ShoutMeLoud. That’s when I started using push notifications. I tried investing in PushEngage but the timing wasn’t right.
But when Ravi and I started chatting again, we knew this was the right time for both of us.
Ravi has built a great team and a respected brand at PushEngage. We share a similar vision and commitment to helping customers succeed online.
We spoke and quickly came to an agreement that the entire PushEngage team would join Awesome Motive so we could develop the most user-friendly push notification solution for WordPress and beyond.
I’m very excited about this acquisition and look forward to sharing our product development and business growth playbooks with the PushEngage team to bring more amazing features to the WordPress community (even faster as we no longer create from scratch have to). .
Our work is only just beginning.
We’ll leverage the scope and knowledge of the Awesome Motive team to create more innovative solutions that allow you to maximize the full power of push notifications.
As part of this, we will build deeper integration with other Awesome Motive products and popular platforms like WordPress, WooCommerce, Shopify, MemberPress, and others.
In the coming months, expect simpler workflows for setting up highly personalized push notification campaigns that are proven to produce results, improved opt-in technology that will help you get even more subscribers, and the introduction of new news channels to use Use to expand your reach.
We have a lot to talk about, but we are ready for the challenge. We have an exciting 12 month roadmap and I know you are going to love it.
If you have any suggestions about features that you would like to see on the PushEngage platform, please let us know by sending us a message using the WPBeginner contact form.
In the meantime, I strongly recommend that you take advantage of our free PushEngage plan to start building your push subscriber list so you can increase your traffic and sales.
As always, I would like to thank you for the continued support from WPBeginner. We look forward to bringing you more amazing solutions to help you grow your business.
Syed Balkhi |
Founder of WPBeginner